Campaign Management

A no-code campaign workflow that turns a brief into an HTML email, then supports review, revisions, preview tests and scheduling metadata.

The problem

Stakeholders previously wrote the content and handed it to an engineer, who built the HTML template and scheduled it through scripts. Campaign creation depended on developer availability.

The response

Replace that recurring engineering handoff with a self-service workflow. Stakeholders describe the campaign, review an AI-designed HTML template, revise it through instructions or manual edits, test the email and confirm its delivery metadata.

The workflow

1. Vibe & content brief
2. AI intent check
3. HTML design
4. AI/manual revision
5. Approval & test email
6. Audience, priority & schedule

My contribution

• A no-code brief for campaign vibe and intended communication.
• AI API integration to design the content as an HTML template.
• Follow-up instructions and manual changes for small refinements.
• ImageKit integration over S3-backed image storage for publicly accessible assets.
• AI content-intent checks that block hurtful or unacceptable material under information-security boundaries and provide a reason.
• Test emails for the author and other reviewers before final confirmation.
• Campaign storage with audience, priority, schedule and related metadata.

Outcomes

Self-reported since deployment: campaigns reaching 350,000+ people across multiple campaigns and a 14% increase in click or interaction rate.

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